Online Ordering | Online Pizza Ordering

Pizza Talk, Tips For Pizza Operators: Web Orders Upsell

One of the most attractive features of web or online ordering is that it upsells for you. LaRosa's Pizza in Cincinnati, Ohio states that their average online orders are $1.25 more than their phoned counterparts. In the May/June 2005 issue of Pizza Marketing Quarterly, Two Guys Pizza of Moreno Valley, California, said their online orders averaged over $8.00 more per order. Why are online orders significantly larger than phoned orders? There are probably several reasons for this.

The online ordering process itself is far more leisurely. Online customers have no pressure to finish their order quickly. They can browse the online pizza ordering menu and make selections at their own pace. This alone could ensure the customers do a more thorough job of placing orders. But the online menu itself makes a contribution by reminding each customer to include beverages, appetizers and extras. A properly designed online menu will always display all the menu areas on screen.

So when a customer is choosing an entree or pizza, there is a button or link somewhere on the screen reminding him to include a beverage, an order of breadsticks or a dessert. Best of all, it does this automatically for every customer, every time, without needing to be trained or reminded. No matter how well trained and patient your employees, when a customer is talking to them on the phone, there is always an unspoken understanding that the customer needs to finish placing the order because the employee must serve other customers or return to cooking.

This need to finish is absent from the online ordering experience. The lack of pressure coupled with the online menu's subtle reminders, results in larger tickets from web orders.

About the Author: Rudy Vener is president and founder of Pizza Galaxy Internet Marketing Services. Rudy has combined his more than two decades of experience in software design with his love of pizza to help pizza operators market their shops and restaurants to their local communities on the internet with online ordering, email marketing and other Internet strategies. Visit Pizza galaxy at http://www.pizzagalaxy.com to find out how he can help you.

Best resources and get all your favorite
Restaurant Supply and Restaurant Equipment brands in one place.

Latest News On Cheese


Appetizer \| All About Brie Cheese Baked Brie Recipe Beef And Blue Cheese Gift Steak Salad With Blue Cheese Crumbles Cheddar Fondue Cottage Cheese Tradition At Smith’s Dairy Pumpkin Cheesecake Recipe


Wine and Cheese Basket A "thank you" for a gracious host. Delicious food gifts perfect for all holidays and special occasions
Celebrating Life’s Occasions Flowers & Gift Baskets
Discount Vouchers Looking for Discount Vouchers for UK retailers? Buy and Go have all the latest vouchers and offers from almost every UK retailer.
Recommended Sites Vodka Mixed Drink Promotional Food Items Silk Socks Wine Gifts Wine Sweets Free Recipes Spanish Wine Gifts